The objective of social responsibility is to contribute to sustainable development.
The perception and reality of an organization’s performance on social responsibility can influence, among other things:
- Its competitive advantage;
- Its reputation;
- Its ability to attract and retain workers or members, customers, clients or users;
- The maintenance of employees’ morale, commitment and productivity;
- The view of investors, owners, donors, sponsors and the financial community; and
- Its relationship with companies, governments, the media, suppliers, peers, customers and the community in which it operates
