The objective of social responsibility is to contribute to sustainable development.

The perception and reality of an organization’s performance on social responsibility can influence, among other things:
  • Its competitive advantage;
  • Its reputation;
  • Its ability to attract and retain workers or members, customers, clients or users;
  • The maintenance of employees’ morale, commitment and productivity;
  • The view of investors, owners, donors, sponsors and the financial community; and
  • Its relationship with companies, governments, the media, suppliers, peers, customers and the community in which it operates